The Best Small Business Website Builder How to create a powerful online presence
When small business owners face the task of building a website, they have an assortment of website building tools to choose from. But sometimes too many options can be a bad thing, particularly if the business owner isn't adept at website development. In that case, selecting a website builder can become an overwhelming obstacle.
To help you sort through your options, we've highlighted the main characteristics to look for in your website builder.
First, it's important to understand the four major goals of any website.
Communicate your business's basic information. This includes your company's services and products, as well as location and contact information, and business hours. This information should also be visible to search engines, like Google.
Implement Customer Engagement With E-Commerce Tools: Your site should allow your customers to easily engage with your business, and drive leads and sales. This can be accomplished by integrating e-commerce tools like online shopping carts, discount enablers, and appointment schedulers.
Front-End of Business Operations: Your site should include a central place to gather client contact information, and track and analyze user behavior across the site so you can drive future marketing efforts.
Services, Support, and Cost: Additional business services should be integrated, and your site should also include fairly priced support services.
The best way to achieve these goals is by using a website building platform, like Ocoos. A platform offers an off-the-shelf solution that integrates e-commerce tools, and is optimized for use across browsers and mobile devices. Ocoos also offers a helpful concierge service that will build your website for you. Plus, 24-hour, US-based support is always available.
Ocoos's website builder can help you succeed by offering:
Homepage Development
Ocoos offers a core, user-friendly design that is optimized for search engines and mobile devices. Business owners can publish both public and private (password-enabled) website pages. Ocoos also offers a B2B recommendations engine which gives small business owners the chance to work together to crowdsource marketing efforts and build trust among prospective clients.
Customer Engagement
Ocoos websites shine in the customer engagement department. Ocoos offers built-in merchant account capability, including Square and PayPal access. Complex transactions such as deposits, discounts, and quote requests are also available. Owners can also integrate appointment scheduling tools, as well as a CRM system to track and analyze customer behavior on your website. You'll also have document creation and newsletter creation abilities.
Business Operations
Ocoos offers direct website hosting, unlike most website builders which require you to find hosting elsewhere. There is also CRM and sales tracking support. Flexible security allows business owners to give their team members marketing and analysis capabilities without compromising sensitive financial data.
Support and Cost
Ocoos offers US-based, 24-hour telephone and online support to its customers. Affordable services include the help of a concierge who will work with you to build a website that meets your business goals and user needs.
