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The world’s most sophisticated companies use marketing segmentation as a powerful tool to connect deeply with their customers. They know that the best way to win clients is to communicate with them in their own language and demonstrate competence in their particular market segment. Yet the...
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A question for Designers and Data Scientists alike: Can members of the latter empower representatives of the former? Which is to say, can design – a discipline dependent on the artistic ability and the qualitative skills of a given person – become better and more effective, because of the...
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The current trend in the world of website development is toward mass customization through the use of content management toolkits such as Wordpress. What do we mean by “mass customization?” Every website is built with a different layout and functionality. This article argues...
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Democratizing Big Data, making it more accessible and affordable, is the key to transforming the way entrepreneurs do everything from overseeing website development and design to the manner by which they communicate with current and potential consumers. This shift, local in its ability to...
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The Website Magazine recently published a review on several e-Commerce solutions for small business owners. Ocoos was reviewed and is proudly one such business that the review mentioned. We quote the Ocoos review here: "Small businesses often do not have a large pool of employees that...
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Executive Summary:Small service providers[1] offer critical services, which are valuable for their customers, and are a significant part of the global economy. However, unlike large enterprises, it is exceedingly difficult for small service providers to excel in all the key aspects of...
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The Huffington Post recently published a review on several website builders for small business owners. In the review, it was recommended the companies that fit small business owners of different personalities. Ocoos was reviewed and is proudly one such business that the review mentioned. We...
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Hotel Business Review (HBR) published a review article about how Ocoos can help hotel executives. You can find the full Ocoos Review here. Below we quote the full article:Hotel executives face a challenge and an opportunity, both of which have their roots in the disruptive power of technology.At...
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FloridaTrend, the biggest business magazine in Florida, recently published a review on several services for small business owners. In the review, it was recommended the companies that can help small business owners to automate marketing efforts and boost sales. Ocoos was reviewed and is proudly...
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We’ve all read Aesop’s story, Mercury and
the Woodcutter, sometimes called The Golden Axe. Remember how the woodcutter
sat down and wept near the river bank as his axe – his only means of livelihood
– was lost?
That’s how helpless a man is without his tools.
Henri
Bergson defined man...
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Wannabe bloggers dream of getting scores of
visitors to their sites. But they get a reality check every time they log in to
Google Analytics. The analytics shows them a handful of visits and a high
bounce rate, indicating visitors are not finding the browsing experience
appealing....
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Wearable Technology was so hot this year in
CES that it had its own market place that covered one floor stretching over
three halls. It covered everything from
jewellery to pet monitoring gear, the rather old fashioned blue tooth to cloud
computing. It seems that everything from your mood...
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Over the years, innovation has spurred both growth and efficiency in the distribution sector for products. Today, as a product maker, it is easier than ever to market and sell your offerings. The above graph shows the significant innovations for products which include...
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Florida's waterways beg to be explored, and Paddle Florida, a nonprofit, helps kayakers bring their dream trips into reality. The organization develops multi-day paddling and camping adventures throughout Florida, and helps share the state's nature and culture while promoting wildlife...
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Former law enforcement officer Norman "Chris" Polak, P.A. left that field to pursue a different kind of law: working as an attorney and even held the role of assistant state attorney. Today, Chris defends people in Lake County Florida and surrounding areas who have been charged with crimes or...
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