Using speed as a competitive weapon
Once upon a time the big ate the small and won. Now, the fast eat the slow, big or small. Speed matters more than ever.
How agile is your business? Assuming that your company doesn’t have the resources of AT&T, Wal-Mart, or General Electric you’ll need to do more with less and do it faster.
Yet, you can’t just toss caution to the wind to, well, run like the wind. Without knowing your market and having a destination in mind, speed is wasted. Using what you have, efficiently and wisely, is the way to accelerate and move ahead of the competition.
It’s a race. However, there’s a time for a business to run like a sprinter. And, a time to make it a marathon. Both are fast, but you’re in this for the long haul. The key is to take action now and not to overthink it.
Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.
