How an Online Business Platform Can Help Remodelers Grow your remodeling business with a robust website

As a remodeler, you have your hands full executing projects for clients. You understand that growing your client base is a necessity, but if you're like most remodelers, there's hardly the time or resources to properly market yourself.

Gaining new customers and maintaining relationships with current ones is a struggle for many independent contractors. Yet, the solution can be found in a surprising place: a robust online business platform. A website featuring a suite of tools can help you with the following tasks:

Showcasing Your Business in a Professional, Trustworthy Manner

Many remodelers don't have a physical storefront. This means that finding your website might offer a potential client their first look at your services and work. With that in mind, it's important to have a professionally designed website with well-written, SEO-friendly text and compelling, high-quality images. Plus, because people are increasingly using mobile devices to search the internet, your site must be mobile optimized. All of these things give your business a professional appearance that will help attract clients.

Organizing Contacts and Managing Customer Relationships

A website that incorporates contact management tools will help you store and easily access contact information like names, phone numbers, and email addresses for all of your clients. Additionally, customer relationship management (CRM) tools, allow you to track and analyze your clients' activities on your website, so you can target them with appropriate marketing campaigns, sales, and special offers. This helps you develop meaningful relationships with them.

Scheduling Appointments

Not every remodeling business is big enough to have a receptionist fielding calls and handling appointments. It can be a hassle to do it all yourself. A website with appointment scheduling tools will lift that burden. Clients can schedule their own appointments online; the tool also also sends automatic reminders, so that you won't have to deal with the frustration of missed or forgotten appointments.

Accepting Payments

Obviously, getting paid is a priority. Still, clients often take their time sending out your payments. Your website can be set up to automatically accept a variety of payment methods, which can save you from the hassle of collecting money. Plus, it's a convenient way for clients to send payments.

Optimizing Advertising Campaigns

Many remodelers invest money in online advertising campaigns through outlets like Google AdWords. Your online business platform can track these campaigns using analytics tools, and allow you to adjust your spending or ad content as needed.

To be sure, an online business platform will offer remodelers ROI, helping them attract new clients and strengthen relationships with current ones. Though it may seem daunting -- or expensive -- to launch a website with all of these features, it doesn't need to be.