How to make sure your customers never dump you for another brand
Customer retention starts before your buyer signs on the dotted line. It’s kind of like dating -- you’re on your best behavior to show why it makes sense to do business with your company while you’re wooing your prospect.
But, what happens once your prospect transitions to customer status? Now, it’s a marriage and at first you’re excited and they’re excited. Yet, doubt can and often does take hold in your new customer’s mind.
Sometimes it creeps in over time. For many buyers it’s almost immediate. Either way, you won’t know it until you receive the phone call -- “We’ve decided to go in another direction and would like to get our money back.”
Or, your soon to be ex-customer just doesn’t purchase again from your company. They never bother to say goodbye and you wonder what’s going on.
Ron Stein is President of FastPath Marketing (www.marketing-strategies-guide.com). He works with small business owners, helping them to energize their marketing and sell more of their products and services. Ron has developed his own highly successful 7-step approach to winning new customers as a result of his experience as a small business owner, corporate CEO, marketing and business development executive, salesman, and mentor at two nationally recognized business accelerators. Ron offers one-on-one and small group mentoring, conducts seminars, and consults. He can be reached at 727-398-1855 or Ron@FastPathMarketing.com.
