Could it really be possible to build a world-class marketing infrastructure for less than $50/month? With state-of-the-art cloud-based Internet tools, it is not only possible, but readily attainable for people with a little initiative.
First let’s break down what having world-class...
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As the sales and service representative for large insurance companies, insurance firms have to find differentiation in the context of competitors offering similar products. Of course, the primary challenge is to gain clients by demonstrated differentiation from competitive...
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Building differentiation is critical for small insurance firms, so efficiently running the sales and marketing becomes paramount. How exactly can a small insurance firm have efficient sales and marketing?
The answer lies in 3 key factors and an integrated platform such...
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As the sales and service representative for large insurance companies, insurance firms have to find differentiation in the context of competitors offering similar products. Thus, marketing and branding is critical, and since consumer research starts on the Internet, building a world class...
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As the primary sales and service representative for large insurance companies, time management is critical to keeping satisfied customers. Given the fact that most insurance firms are small, the same people often have to handle delivery of services as well as Sales/Marketing and...
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Any insurance agent knows that marketing is an important aspect of building the business. As discussed in a previous article in the series, the core of successful strategy is to clearly build and communicate unique differentiated value. After settling on a strategy for differentiated...
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“Build Gorgeous Websites” says an advertisement from Wix.com, a recent entry in the website development tools arena. This notion of website as art is also reinforced by a cottage industry of web designers who would like to spend your money to build one for you. Is this really the right way...
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One of the major advancements of the Internet has been the ability to build virtual communities, or communities in which individuals do not have to be in close physical proximity to interact meaningfully with each other. To date we have seen two fundamental generations of virtual...
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Anyone watching the NFL on TV has seen IBM commercials touting the importance of web analytics and data mining. However most consultants do not know exactly what these words mean and how these techniques can help their businesses. Let’s start with explaining the terms:
Web...
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The world’s most sophisticated companies use marketing segmentation as a powerful tool to connect deeply with their customers. The law is a general field that can offer meaningful services from vertical markets ranging from real estate to family. However, the best way to win clients is to...
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The consulting profession plays a critical role in the life of all businesses. While some small consultants join large established firms, most join smaller firms or start their own businesses. In these roles, they operate in a small business setting where the primary challenge is to...
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Efficiency is the lifeblood of a successful small consulting practice. But how exactly can a firm have efficient sales and marketing?
The answer lies in 3 key factors and an integrated platform such Ocoos:
Simplicity: The process has to be simple and the technology...
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The current trend in the world of website development is toward mass customization through the use of content management toolkits such as Wordpress. What do we mean by “mass customization?” Every website is built with a different layout and functionality. This article argues...
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As all consultants know, there is one fundamental fact: you only get paid when you deliver services. The client does not care about your Sales/Marketing or General and Administrative costs. Given the fact that most consulting practices are small, the same people often have to handle...
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Any consultant knows that marketing is an important aspect of building the business. As discussed in a previous article (marketing differentiation ), the core of successful strategy is to clearly build and communicate unique differentiated value. After settling on a strategy for...
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