If you're like many small business owners, your PayPal merchant account may be your lifeline for accepting payments. The popular payment service is everywhere -- the company claims to have more than 87 million active accounts across the globe -- and is the primary means of payment for millions...
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Most people know GoDaddy as a hosting and domain registering service -- or, perhaps more infamously, for the company's outrageous commercials. While it is primarily a domain registrar, GoDaddy also offers a website building tool for users. While the service exists, it's not the company's primary...
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If you are a small business owner, you very likely already know that search optimization (SEO) and social marketing (facebook especially) can be important for your business, but perhaps you do not quite know where to begin. Unfortunately, unscrupulous individuals have entered the...
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Some small to medium size business owners opt to sell their products via a Facebook storefront, rather than building a unique web presence. Shopify, in turn, sprung into action -- positioning itself as an e-commerce provider for Facebook pages. The do-it-yourself solution allows owners to create...
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There was a time when WordPress was little more than a simple website building tool -- an easy solution for bloggers. Over the years, WordPress has grown into a powerhouse, and some of the world's most complex website are using it. To be sure, WordPress has its perks: hundreds of plug-ins are...
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Every business needs a solid web presence, but for small businesses in particular, having a strong website can make or break their future success. Customers need to find you, and once they do, the should be able to easily purchase your products or services.Wix is a website builder tool that...
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Customer retention starts before your buyer signs on the dotted line. It’s kind of like dating -- you’re on your best behavior to show why it makes sense to do business with your company while you’re wooing your prospect.But, what happens once your prospect transitions to customer status?...
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We all want more for our business. More leads, more customers, and more profits. And, you'd probably like more time in the day too. All of this can lead to more stress!Let's face it; burnout isn't far away when you're constantly stressed out because more isn't happening. So, you try harder and...
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Go ahead -- try to sell me on why your marketing is just fine the way it is. Prove that the collection of disjointed tactics your company calls marketing works. Better yet, tell me why it's ok for you to think that any marketing is better than doing nothing.Go ahead, sell me.Maybe you’ve...
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It’s the crucial one-two punch for your online marketing. You can’t have one without the other -- like spaghetti and meatballs, peanut butter and jelly, or rock and roll. Amazing content coupled with an outstanding call to action will generate leads. Lots of them!Content is the engine that...
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Once upon a time the big ate the small and won. Now, the fast eat the slow, big or small. Speed matters more than ever.How agile is your business? Assuming that your company doesn’t have the resources of AT&T, Wal-Mart, or General Electric you’ll need to do more with less and do it...
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There’s no bad news to deliver today and you’re in good shape. So, far. And, that’s the point.You have a blueprint for getting your business to where you want, and all is going well. Your plan is solid and you think all the bases are covered.Yet, things often don’t go as we expect.What...
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Many companies have a great product or service and their business is, well, adequate. Sure, a profit is made. Yet, for a company with a solid offering it’s not the type of record busting, shoot for the moon revenue you want.It’s not very satisfying. Particularly when a competitor with a...
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You can learn a lot working at a grocery store as a kid. Like how to treat customers. That lesson stuck with Chris Johnson, President of Piper Fire Protection, guiding him to grow his family’s business in Central Florida.When Chris began working for his dad twenty years ago, there were...
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Using WordPress's blogging and content management system, or toolkit, has become common practice among today's web developers. While WordPress is undoubtedly a powerful system, it can be daunting for a small business owner to use. Setting up and growing a WordPress website involves countless...
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