From our friends at MyCorporation.comApril 15th is just around the corner, and the buzz word on everyone’s mind is “taxes!” We’ve gathered tax statistics from far and wide to give you our latest infographic: “2015 Tax Statistics.” From the states that receive the most revenue...
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One of the major advancements of the Internet has been the ability to build virtual communities, or communities in which individuals do not have to be in close physical proximity to interact meaningfully with each other. To date we have seen two fundamental generations of virtual...
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Anyone watching the NFL on TV has seen IBM commercials touting the importance of web analytics and data mining. However most CPAs do not know exactly what these words mean and how these techniques can help their businesses. Let’s start with explaining the terms:
Web Analytics:...
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The current trend in the world of website development is toward mass customization through the use of content management toolkits such as Wordpress. What do we mean by “mass customization?” Every website is built with a different layout and functionality. This article argues that...
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As all CPAs know, there is one fundamental fact: you only get paid when you deliver services. The customer does not care about your Sales/Marketing or General and Administrative costs. Given the fact that most CPA firms are small, the same people often have to handle delivery of services...
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The world’s most sophisticated companies use marketing segmentation as a power tool to connect deeply with their customers. Accounting/Finance is a general field that can offer meaningful services from vertical markets ranging from retail to government sectors. However, the best way to...
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Could it really be possible to build a world-class marketing infrastructure for less than $50/month? With state-of-the-art cloud-based Internet tools, it is not only possible, but readily attainable for people with a little initiative.
First let’s break down what having world-class...
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As the owner of the finance function, the accounting profession services a critical role in the life of all businesses. While some CPAs join large established firms, most join smaller firms or start their own businesses. In these roles, they operate in a small business setting where the...
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Efficiency is the lifeblood of a successful small CPA firm. But how exactly can a firm have efficient sales and marketing?
The answer lies in 3 key factors and an integrated platform such Ocoos:
Simplicity: The process has to be simple and the technology barriers...
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“Build Gorgeous Websites” says an advertisement from Wix.com, a recent entry in the website development tools arena. This notion of website as art is also reinforced by a cottage industry of web designers who would like to spend your money to build one for you.
Is this...
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