When operating a small business, you now have to worry about keeping current with technology so you are connecting with your target customers effectively. Do you have the time and skills to understand and adapt to changes in technology while worrying about keeping your business running smoothly?
The world of technology moves at a very rapid pace. In just a few years, social networking and mobile devices have become critical to the success of any business. However, most small businesses built their marketing and sales infrastructure (websites, ecommerce) with no real thought towards technology obsolescence. Keeping up with these technological changes can be expensive both in time and expensive and time consuming. As aprevious article has shown, the cottage industry of webdevelopers who have traditionally provided solutions have not helped the situation.
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